- What is Social Media?
- How did the evolution of Internet Happen?
- Metrics, Campaigns & Execution Overview
- Various parameters of Digital Marketing
- Various parameters of Social Media Marketing
- Minor and major differences between Digital marketing & Social Media marketing
- Evolution of Social Media through the years
- How did Content Trends develop Social Media?
- Content Marketing Trends and its Benefits via Social Media
- What is Content Marketing?
- What is Real-time Marketing?
- Differences between the two
- How to make your brand grow by practicing both?
- Introduction to Viral Marketing
- Implementation of Viral Marketing
- How can a brand tap into it for growth?
- Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat
- Deep insights into all Social Media Channels
- Marketing parameters for social channels
- Best campaigns on platforms
- Understanding Facebook Marketing
- Facebook Glossary
- Facebook Fan vs. Page vs. Group
- FB Plugins
- Exercise on Facebook Posting
- Creating external tabs on Facebook Page
- Uploading Contact for Invitation
- Creating External tabs on Facebook
- Creating Page
- Increase Fan following on Page
- Marketing on fan page
- Fan Engagement
- Important Apps/Listing
- Facebook Advertising
- Types of Facebook Advertising
- Case Studies and Learning through exercises and assignments
- Successful Strategies Creation
Learn & Get
- Gain in-depth understanding of Social Media and Marketing through various channels
- Learn how Social Media influences audiences of all age groups
- Understand how to develop unique Content and advertise through Content on Social Media platforms
- Understand the difference between Digital Marketing and Social Media Marketing
- Learn the concept of Viral Marketing and its implementation
- Work on real-time projects on Social Media Marketing