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Search Engine Optimization - SEO Training -iPartner
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Search Engine Optimization - SEO Training

  1. Search Engine Optimization - SEO Training
15 hr / 680*
(* including all taxes.)


Key Features
SMALL
BATCHES
MENTORING
BY EXPERTS
FLEXIBLE
SCHEDULE
LEARN
BY DOING
GOAL
ORIENTED



Course Agenda


  • What is SEO?
  • What is Search?
  • What is a Search Engine?
  • What Search Engines are used for?
  • Why use SEO for your Business?
  • SERPs, Categorization of SERPs
  • Crawling, Indexing and Ranking
  • How search Engines Work?
  • Evolution of Search Engines
  • What is an Audit Reasons?
  • Benefits of performing SEO Audit
  • Search Engine Commands
  • Domain Information
  • Domain canonicalization
  • xml
  • txt
  • Custom 404 Page structure
  • Search Engine Friendly URL
  • Checking Broken Links
  • What is On-Page Optimization?
  • Reasons and Benefits of On Page SEO
  • Keyword Analysis
  • URL Mapping
  • Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Removing Broken Links
  • What is Yoast?
  • Installing WordPress SEO by Yoast
  • Individual Blog Post and Webpage Optimization through Yoast
  • Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Removing Broken Links

  • What is Web Analytics?
  • How Google Analytics works?
  • Why Google Analytics is needed for SEO Campaigns?
  • How to configure Google Analytics?
  • Google Analytics plugin configuration within WordPress
  • Checking Real-time Analytics
  • Looking at Geo (location) of overall audience.
  • Users flow
  • Acquisition – All Traffic – Channels
  • Traffic achieved through organic search
  • In-Page Analytics
  • Google Commands: allintitle, allinurl, etc.
  • Ahrefs Backlink Checker Tool
  • Webceo (Ranking and Reporting)
  • Screaming frog (Audit Tool)
  • Domain Tools
  • Archive Tools
  • Duplicate Content Checking Tool – Copyscape
  • Filling DMCA (Digital Millennium Copyright Act)
  • SEO Profiler (Audit Tool)
  • What is Off Page Optimization?
  • Benefits of Link Building / Off Page submissions
  • Directory Submission
  • Social Bookmarking
  • Article Submission
  • Google Map Listing
  • Guest Blogging
  • Press Release Submission
  • Blog Creation and Customization
  • Social Media Links

  • Hidden Text
  • Doorway Pages
  • Google Bombing/Link Wheel
  • Duplicate Sites
  • Automated Submissions
  • Keyword Stuffing
  • Paid Links
  • Link Farming
  • Article Spinning
  • What is Online Reputation Management?
  • Relationship between SEO and ORM
  • Listening Tools
  • Google Alerts
  • Social Mention
  • Tactics to rectify negative reviews
  • Use of Content
  • What is Algorithm?
  • Why Google updates Algorithms?
  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Top Heavy Update
  • Google EMD Update
  • Google Pirate Update
  • Google Pigeon Update

Learn & Get

  • Understand SEO Audit through a practical assignment
  • Learn On Page Optimization using WordPress
  • Gain insights into Google analytics and Google Master
  • Execute Algorithms and Google Updates
  • Understand relationship between SEO and ORM
  • Work on real-time projects and exercises

Payment Method

PAYMENT METHODS
You need to pay through PayPal. We accept both Debit and Credit Card for transaction.
SCHOLARSHIPS
We subsidize our fees by 10% for military personnel, and college students with exceptional records. To apply for a scholarship, email info@ipartner.ca
FREQUENTLY ASKED QUESTIONS
In our iPartner self-paced training program, you will receive the training assessments, recorded sessions, course materials, Quizzes, related softwares and assignments. The courses are designed in such a way that you will the get real world exposure; the solid understanding of every concept that allows you to get the most from the online training experience and you will be able to apply the information and skills in the workplace. After the successful completion of your training program, you can take quizzes which enable you to check your level of knowledge and also enables you to clear your relevant certification at higher marks/grade where you will be able to work on the technologies independently.
In Self-paced courses, the learners are able to conduct hands-on exercises and produce learning deliverables entirely on their own at any convenient time without a facilitator whereas in the Online training courses, a facilitator will be available for answering queries at a specific time to be dedicated for learning. During your self-paced learning, you can learn more effectively when you interact with the content that is presented and a great way to facilitate this is through review questions and quizzes that strengthen key concepts. In case if you face any unexpected challenges while learning, we will arrange a live class with our trainer.
All Courses from iPartner are highly interactive to provide good exposure to learners and gives them a real time experience. You can learn only at a time where there are no distractions, which leads to effective learning. The costs of self-paced training are 75% cheaper than the online training. You will offer lifetime access hence you can refer it anytime during your project work or job.
Yes, at the top of the page of course details you can see sample videos.
As soon as you enroll to the course, your LMS (The Learning Management System) Access will be Functional. You will immediately get access to our course content in the form of a complete set of previous class recordings, PPTs, PDFs, assignments and access to our 24*7 support team. You can start learning right away.
24/7 access to video tutorials and Email Support along with online interactive session support with trainer for issue resolving.
Yes, You can pay difference amount between Online training and Self-paced course and you can be enrolled in next online training batch.
Please send an email. You can join our Live chat for instant solution.
We will provide you the links of the software to download which are open source and for proprietary tools, we will provide you the trail version if available.
You will have to work on a training project towards the end of the course. This will help you understand how the different components of courses are related to each other.
Classes are conducted via LIVE Video Streaming, where you get a chance to meet the instructor by speaking, chatting and sharing your screen. You will always have the access to videos and PPT. This would give you a clear insight about how the classes are conducted, quality of instructors and the level of Interaction in the class.
Yes, we do keep launching multiple offers that best suits your needs. Please email us at: info@ipartner.ca and we will get back to you with exciting offers.
We will help you with the issue and doubts regarding the course. You can attempt the quiz again.
Sure! Your feedbacks are greatly appreciated. Please connect with us on the email support - info@ipartner.ca.