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Search Engine Marketing - SEM Training -iPartner

Search Engine Marketing - SEM Training

  1. Search Engine Marketing - SEM Training
15 hr / 680*
(* including all taxes.)

Key Features

Course Agenda

  • Introduction to Inorganic Search results
  • Google AdWords and PPC advertising
  • Microsoft Adventure(Bing and Yahoo)
  • Account Setup in Google AdWords
  • Structure of AdWords Account
  • Working with Campaigns, AdGroups, Keywords, Ads, etc.
  • Advertising Campaign Types- Display, Search
  • Shopping and Video
  • Comparison between Search and Display Campaign
  • Understanding of how AdWords rank Ads?
  • Detailed description of AdWords Algorithm(Adrank)
  • Quality score
  • Importance of Quality Score
  • CTR
  • Importance of CTR
  • Bids
  • Search campaigns and its Types including Standard, Dynamic Search, All features and Product Listing Google Merchant Centre.
  • Creating your First Search Campaign
  • Campaign Settings
  • Location Targeting and its Types
  • Bidding Strategy (CPC)
  • Types of Bidding Strategy
  • Manual
  • Auto
  • Strategies for Advanced Level Bidding
  • Enhanced CPC
  • CPA
  • Flexible Bid Strategy
  • Advantages and disadvantages of Bid strategies
  • Ad-extensions and its Types
  • Add Ad-extensions in Campaign
  • AdGroups Creation using tool
  • Keywords
  • Finding appropriate keywords
  • Add Keywords in AdGroup
  • Keyword Planner Tool
  • Different types of f Keywords-Boards, exact, phrase, synonym negative
  • Advantages and Disadvantages of Keywords
  • Ads Creation
  • Ad metrics
  • Display URL
  • Destination URL
  • Write an Ad Copy?
  • Good and bad examples of Ads

  • Understanding the use of Conversion Tracking
  • Way to set up Conversion Tracking
  • Track Code in website
  • Verifying Conversion statistics
  • Optimizing campaigns through AdCopies
  • CTR
  • Ways to increase CTR
  • Quality Score and how to increase it
  • Significance of Negative Keyword
  • Evaluate Campaign statistics
  • Conversion Report in Optimization
  • Keyword Optimization
  • Ways to reduce OPC
  • Analyze competitors Performance
  • Analyzing your competitors performance
  • Identify Fraud Clicks
  • Display Campaigns- All features and Mobile App
  • Increasing engagement through Remarketing
  • Comparison between Display and Search Campaign Settings
  • Performing campaign settings
  • Google Ad Scheduling
  • Google Ad Delivery
  • Placement of Ads
  • Creating various AdGroups
  • Using display planner tool
  • Finding relevant websites for ads placement
  • Creating text ads
  • Creating banner ads using tools
  • Uploading banner ads
  • Examples of good/bad banner ads display campaign

  • Introduction to Remarketing?
  • Remarketing campaign setup
  • Remarketing List Creation
  • Creating Advanced level Lists

Learn & Get

  • Understand what is SEM, the concepts of Pay Per Click advertising, Google Paid Marketing and its Optimization
  • Learn how to set up Google Adwords Account
  • Gain an understanding of how Adwords rank Ads and difference between Search and Display Campaign
  • Learn techniques to Create and Optimize Search Campaigns through advanced level Bids, AdGroups and others
  • Understand the importance of Conversion Tracking and Execute strategies to Track Codes in a website
  • Get to know about the concept to Remarketing and creating Advanced level Lists

Payment Method

You need to pay through PayPal. We accept both Debit and Credit Card for transaction.
We subsidize our fees by 10% for military personnel, and college students with exceptional records. To apply for a scholarship, email
In our iPartner self-paced training program, you will receive the training assessments, recorded sessions, course materials, Quizzes, related softwares and assignments. The courses are designed in such a way that you will the get real world exposure; the solid understanding of every concept that allows you to get the most from the online training experience and you will be able to apply the information and skills in the workplace. After the successful completion of your training program, you can take quizzes which enable you to check your level of knowledge and also enables you to clear your relevant certification at higher marks/grade where you will be able to work on the technologies independently.
In Self-paced courses, the learners are able to conduct hands-on exercises and produce learning deliverables entirely on their own at any convenient time without a facilitator whereas in the Online training courses, a facilitator will be available for answering queries at a specific time to be dedicated for learning. During your self-paced learning, you can learn more effectively when you interact with the content that is presented and a great way to facilitate this is through review questions and quizzes that strengthen key concepts. In case if you face any unexpected challenges while learning, we will arrange a live class with our trainer.
All Courses from iPartner are highly interactive to provide good exposure to learners and gives them a real time experience. You can learn only at a time where there are no distractions, which leads to effective learning. The costs of self-paced training are 75% cheaper than the online training. You will offer lifetime access hence you can refer it anytime during your project work or job.
Yes, at the top of the page of course details you can see sample videos.
As soon as you enroll to the course, your LMS (The Learning Management System) Access will be Functional. You will immediately get access to our course content in the form of a complete set of previous class recordings, PPTs, PDFs, assignments and access to our 24*7 support team. You can start learning right away.
24/7 access to video tutorials and Email Support along with online interactive session support with trainer for issue resolving.
Yes, You can pay difference amount between Online training and Self-paced course and you can be enrolled in next online training batch.
Please send an email. You can join our Live chat for instant solution.
We will provide you the links of the software to download which are open source and for proprietary tools, we will provide you the trail version if available.
You will have to work on a training project towards the end of the course. This will help you understand how the different components of courses are related to each other.
Classes are conducted via LIVE Video Streaming, where you get a chance to meet the instructor by speaking, chatting and sharing your screen. You will always have the access to videos and PPT. This would give you a clear insight about how the classes are conducted, quality of instructors and the level of Interaction in the class.
Yes, we do keep launching multiple offers that best suits your needs. Please email us at: and we will get back to you with exciting offers.
We will help you with the issue and doubts regarding the course. You can attempt the quiz again.
Sure! Your feedbacks are greatly appreciated. Please connect with us on the email support -