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Google Analytics Training -iPartner

Google Analytics Training

  1. Google Analytics Training
15 hr / 680*
(* including all taxes.)

Key Features

Course Agenda

  • Glossary of Google Analytics Terms
  • Google Analytics Home Page and different features available
  • Google Analytics Report Dashboard how it looks & what are its elements
  • Examples of various types of Reports available in Google Analytics
  • Google Analytics standard Reporting Views
  • Google Analytics Customized Reporting Views
  • Goal Creation and Admin
  • Creating Google Analytics Account
  • Getting code for website
  • Choosing Data Sharing Settings
  • Implementing code on website via two approaches
  • Tag Manager basics
  • IP Filtering
  • Goals Strategic and Tracking
  • Analyze Content Performance
  • Reporting metrics bounce rate, average time spend, visitor count
  • Tracking SEO results in Google Analytics
  • Organic Search Report
  • Google Webmaster Tools & Setting up and Reporting
  • Social Media Tracking & measuring value
  • Custom Dashboard for business
  • Additional Functions you can perform through Analytics & Mobile App tracking, Offline Marketing Tracking, Video Interactions Tracking, Traffic Segmentation and Tracking phone calls
  • Google Analytics Audit Code
  • Site Search Tracking
  • Bounce rate by Traffic type
  • Account Filters
  • URL Tagging
  • Mobile website Conversion Tracking
  • Macro and micro conversions
  • Custom Reports to maximize revenue
  • Unify results for Easier Interpretation
  • Traffic Source

  • Page load time
  • Social button interactions
  • Video interactions
  • Phone calls
  • Offline marketing
  • CRM integration
  • Mobile website & apps
  • Multi-Channel funnel
  • Google Analytics real time
  • Introduction to E-commerce Analysis
  • Analytics & Optimization (understanding with a question)
  • Google Analytics Enhanced Commerce
  • Getting started with Enhanced Commerce
  • Enhanced E-commerce Schema
  • Promotion Data
  • Impression Data
  • Product Data
  • Action Data
  • Mapping Your site
  • Creating Template
  • Creating Test Profile QA
  • Deploying Code
  • Reporting Vs Analysis
  • Analysis Preparation
  • Traffic Source Analysis
  • Multi-Channel Analysis
  • Onsite Merchandizing analysis
  • Shopping behavior analysis
  • Check Out analysis
  • E-commerce reports
  • The foundations of Mobile App Analytics
  • How to measure user behavior in your app?
  • How to find common traits for your users and increase user engagement?
  • How to use data to improve your monetization strategies?
  • What Google Analytics has to offer?
  • Metrics for Mobile apps screen tracking
  • Mobile apps e-commerce tracking
  • E-commerce tracking reports
  • What would you need to measure effectively?
  • Setting up tracking for app Android and iOS
  • Adding event tracking for Android and iOS apps
  • Setting up e-commerce tracking for mobile apps

  • Core concepts and principles of Tag Management using Google Tag Manager
  • How to create website tags and Manage Firing Rules
  • How to enhance your Google Analytics implementation?
  • How to configure other marketing tags like Dynamic Remarketing?
  • Tag Manager Structure Accounts and Containers
  • Publishing and Versions
  • Users and permissions
  • Setting up container
  • Rules for Analytics Tags
  • Preview and Publishing Tags
  • Understanding container versions
  • Previewing a container
  • Creating Customized Dashboard
  • Leveraging Custom alerts
  • Using table view options
  • In-page Analytics
  • Perform Recency, frequency & Pan sessions
  • Matched Query Types keyword positions & Day Parts
  • Custom Report Filters

Learn & Get

  • Understand what is SEM, the concepts of Pay Per Click advertising, Google Paid Marketing and its Optimization
  • Learn how to set up Google Adwords Account
  • Gain an understanding of how Adwords rank Ads and difference between Search and Display Campaign
  • Get to know about the concept to Remarketing and creating Advanced level Lists
  • Learn techniques to Create and Optimize Search Campaigns through advanced level Bids, AdGroups and others
  • Learn techniques to Create and Optimize Display Campaigns through Google Ad Scheduling, Google Ad Delivery, Uploading banners
  • Understand the importance of Conversion Tracking and Execute strategies to Track Codes in a website

Payment Method

You need to pay through PayPal. We accept both Debit and Credit Card for transaction.
We subsidize our fees by 10% for military personnel, and college students with exceptional records. To apply for a scholarship, email
In our iPartner self-paced training program, you will receive the training assessments, recorded sessions, course materials, Quizzes, related softwares and assignments. The courses are designed in such a way that you will the get real world exposure; the solid understanding of every concept that allows you to get the most from the online training experience and you will be able to apply the information and skills in the workplace. After the successful completion of your training program, you can take quizzes which enable you to check your level of knowledge and also enables you to clear your relevant certification at higher marks/grade where you will be able to work on the technologies independently.
In Self-paced courses, the learners are able to conduct hands-on exercises and produce learning deliverables entirely on their own at any convenient time without a facilitator whereas in the Online training courses, a facilitator will be available for answering queries at a specific time to be dedicated for learning. During your self-paced learning, you can learn more effectively when you interact with the content that is presented and a great way to facilitate this is through review questions and quizzes that strengthen key concepts. In case if you face any unexpected challenges while learning, we will arrange a live class with our trainer.
All Courses from iPartner are highly interactive to provide good exposure to learners and gives them a real time experience. You can learn only at a time where there are no distractions, which leads to effective learning. The costs of self-paced training are 75% cheaper than the online training. You will offer lifetime access hence you can refer it anytime during your project work or job.
Yes, at the top of the page of course details you can see sample videos.
As soon as you enroll to the course, your LMS (The Learning Management System) Access will be Functional. You will immediately get access to our course content in the form of a complete set of previous class recordings, PPTs, PDFs, assignments and access to our 24*7 support team. You can start learning right away.
24/7 access to video tutorials and Email Support along with online interactive session support with trainer for issue resolving.
Yes, You can pay difference amount between Online training and Self-paced course and you can be enrolled in next online training batch.
Please send an email. You can join our Live chat for instant solution.
We will provide you the links of the software to download which are open source and for proprietary tools, we will provide you the trail version if available.
You will have to work on a training project towards the end of the course. This will help you understand how the different components of courses are related to each other.
Classes are conducted via LIVE Video Streaming, where you get a chance to meet the instructor by speaking, chatting and sharing your screen. You will always have the access to videos and PPT. This would give you a clear insight about how the classes are conducted, quality of instructors and the level of Interaction in the class.
Yes, we do keep launching multiple offers that best suits your needs. Please email us at: and we will get back to you with exciting offers.
We will help you with the issue and doubts regarding the course. You can attempt the quiz again.
Sure! Your feedbacks are greatly appreciated. Please connect with us on the email support -